Colorado's State Water Plan
Water lies at the core of Colorado’s economy, lifestyle, and identity. Clean, reliable water supplies are critical for Colorado communities and our economy. As a major economic driver for the state, two million jobs and nearly 60% of our gross state product relies on a healthy Colorado River. But a growing population and changing climate are stressing the water sources we all depend on. Businesses can play a vital role in shaping our water future.
Colorado’s business community is promoting water security by making sure the Colorado Water Plan is fully funded and implemented, working with legislators to enhance the state’s conservation and efficiency measures and partnering with coalitions like For the Love of Colorado and Water for Colorado to advance bi-partisan, common sense water policy.
- Colorado’s business community is promoting water security by making sure the Colorado Water Plan is fully funded and implemented. The plan will protect rivers, promote water flexibility and sharing, and increase water conservation and efficiency. Find out more about our work on the plan through our involvement with the Water for Colorado coalition.
- The outdoor industry in Colorado plays a major role in our economy. Nearly $19 billion is generated every year from the economic impact of people recreating on or near the state’s rivers, lakes and streams. We work with leaders in the outdoor industry to advance solutions to water challenges and to work to keep our rivers healthy and flowing. Read our 2019 study “Economic Contributions of Water Related Outdoor Recreation in Colorado” conducted by Southwick and Associates here.
- Coloradans understand the importance of clean, safe water, yet aren’t aware of the crisis the state faces—our population is expected to go from 5 million in 2019 to 8.5 million in 2050 with water supplies remaining the same. We are working with the For the Love of Colorado and Water Education Colorado’s Statewide Water Education Action PLan (SWEAP) campaigns to help advance water savings messages across the state.
Colorado’s Rivers Key to Recreation Economy
Recreating on or along the water in Colorado is an integral part of the outdoor opportunities enjoyed by the state’s residents and visitors. Read the study showing that river related recreation is a major economic driver for the state with over $10 billion spent each year and nearly $19 billion in overall economic output.